2015-05-26 | 2613 Print PDF
PPC is by Far the most profitable way to earn quick cash and generate a substantial amount of targeted traffic to your website or blog, but a lot of people that dazzled into it get dazed so easily out of it. The major factor that contributes to this catastrophe phenomena is the lack of proper knowledge on how things work with pay-per-click systems. There are majorly two types of PPC Campaign that are widely used for online paid advertising, they are; Cost-Per-Impression and Cost-Per-Action or Cost-Per-Click. Their acronyms are CPI or CPM and CPC or CPA, with whom other terminologies sprung up, such as Click-Through-Rate or Click-Through-Cost, and Click-Per-Conversion.
Readily simplify your PPC Camapaign log results by input-analysis of data.
Easily check your PPC Campaign profitability with ROI (Return on Investment).
Forecast how much you need to spend on future PPC Campaigns.
Easily compare different PPC advertising signal results.
Effectively maximmize your PPC rates with returns on Campaigns.
These are the clicks that convert to sales, your Pay Per Click (PPC) Advertising Campaign will need this value for you to be able to forcast the PPC Revenue cost of your click through rates, a vital indices to determine your PPC Return On Sales (ROS).
This is the overall or net percentage of cash generated from the PPC Campaign, this is not the same as your Return On Investment (ROI).
You can estimate how much you generated on sales from your Pay per click Advertising with the ROS calculation, using the conversion rate and product price units.
This show you the revenue generated per impression for a 1000 view, and you may find it useful for comparing revenue accross different channels or platforms.
The most vital key point to note during a PPC Campaign is to first perform keyword research, this will help you to target your keyword demo-graph region with excellent response to your campaign.
Emback on further research with a Beta Testing of your campaign ads, this can be done effectively with placing a Cost Per Impression Ads, this will help you improve your CPC which yields better results for sales generation.
Finally when bidding for a particular keyword, it is far better to pursue keywords who's KEI's are High, the higher the Keyword Effective Index the lesser the competition and the more popular that keyword is. Also make use of long tail keywords that are used by web visitors to buy online (consumer keywords).