Online Marketing Strategies

10 (SEO) Search Engine Optimization Strategies For Marketing

2015-05-30 | 1136 Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF


When seeking a seo company to help you rank your website for related keywords in your business niche, there are some useful insight you as the client need to get familiar with. This terms and work out are briefly explained below, understanding what each terminology stands for will also help you have a quick understanding to what your seo specialist or seo firm is describing as your project seo work.

Typically we have two methods of SEO (search engine optimization); which is an act of optimizing a webpage/website url to come up on search engines for pertinent keywords related to that web page/ website.

The two methods are onsite (webpage) optimization and off-site optimization, this two work hand in hand and are required together in other to perform a sound SEO strategy.

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Recommended for you: What is Onpage Optimization in SEO (Search Engine Optimization) and How To Optimize Website. [Link open's in new window].

 

1. OFF-SITE SEO STRATEGIES

This will include the testing links and in site broken links, the art of link management and web page tweaking, and not to forget the essence of webpage testing for optimal performance with respect to download time, Image alternate attributes, your html, cascade style sheet validation (this is executed by your web master), the art of article marketing, etc.

 

2. KEYWORD OPTIMIZATION

This will involve keyword researches, both consumer keywords and researched keywords used by web visitors to generate organic and generic searched results on search engines. Keywords to be investigated are phrases that are attributes, benefits to the website and these words will be filtered by Keyword Effective Index (KEI) to provide quality keywords for the brand/product, the keyword relevancy and density is in check in this area to match that of the top ten search engine results.

 

3. WEBPAGE OPTIMIZATION

This will be done in correlation with the keyword optimization, to define the keyword relevancy for the page, thus providing keyword rich contents that are pertinent to the product/brand benefits and features. This is also where the power of conversion lies, whether your visitors convert to sales or not highly depends on what you have written on the webpage and the feel of your website also is taken into consideration.

 

4. LINK BUILDING MANAGEMENT

This will include inbound and outbound links, to connect and get referral web traffic from other relevant or high profile sites, which will increase page search engine reputation. Maintaining these links is to avoid broken links from Anchor text Links, Reciprocal links, etc. and not to forget that most search engines give a lot of relevancy to the context and content of a link, so it's not the number of links that matters but the quality of the link that is most essential in performing search engine optimization.

Recommended for you: How To Build Quality High PageRank Incoming Backlinks To A Website. [Link open's in new window].

5. SEARCH ENGINE SUBMISSION

Regular submission of web pages to search engines help with effective indexing of your web pages by search engines, this will help as part of the points for your webpage visibility on search engines listings. Hence the submission of your webpage allows the search engine to index it quickly rather than wait in line till the period your webpage will be indexed, and it is much more reasonable to submit your index pages whenever you must have made any sort of changes on your site, could be link back or a content change, all this are factors that contribute weight in your seo and should be brought to the attention of search engine via submission. There are lots of search engine submission services out there and selecting them is quite a daunting task because most are not genuine service provider so you realize this after some couple of weeks and you still haven't seen any changes on your webpage content. Google seo submission is quite faster than others, Google indexes your website quickly then the rest search engines, and if you submit your sites most often to Bing, it takes the submission like a list... unlike Google, that takes the submission that you recently submitted. And now that yahoo makes use of Bing search engine you will realize that even yahoo submission is quite slow... but ironically you might rank for a word on Bing and not rank for the same word on Yahoo, this is because both are not sharing the same algorithms with the way they present search queries to their users. This now pops the question for thought which is better off between Bing and Yahoo (Google is obviously the best, having 70% of the total share is enough to prove its dominance)?

 

6. DIRECTORY LISTING

This is good for generating quality links, especially one way back links and is a good way to feature the product/brand webpage; most popular search engines do rely on popular directories to place the algorithms for search queries. A good example will be the DMOZ directory which is handled by humans and validated by proof readers, to check if your website actually worth the time and effort, if your site as zero relevance to the directory you have listed it, then you are really looking at an exclusion from their listing. Search engines like Google, Bing, Yahoo, Aol, etc get their search queries algorithms from DMOZ directory list because they believe in the quality of the directories listed in the DMOZ. There are other directories with good page rank that you can link to and get quality page ranking factor to your website as well, just make sure they are sites with good traffic and they have a list of directories that are similar to your content.

 

7. PAY-PER-CLICK

This is the best way to quickly get results and can be used properly to boost the search engine marketing campaign for the product/brand, among other awesome features which PPC carries to benefit the usage in setting up online campaign advertisements. Pay per click is also an expert of search engine marketing; you have the pay per impression and the pay per click itself. They both constitute some sort of relevance in terms of boosting your seo work as well. Pay per impression is a common term that was adopted from your TV/Radio method of advert or better yet traditional advert, even newspapers and billboard advert are categorized under this expression. The benefit is that you tend to pay less in terms of advert placement online and if you look at the way technology advancement is going, you will see that the web is also becoming a functional daily ingredient to people’s life. My own observations will always point that when performing a PPC services, it is best practice to try to define your target audience and the best way to do that is via CPM (cost per impression), and most search engines have the ability to target your marketing campaign online. This will allow you to have more results that will help you to plan your marketing strategies, from the type of people to their age, demographic and other useful data you can use actually to perform a better advert online. The best approach is to perform CPM for a short period of time, it could be a week or two to get this information that will help you to know your target market and then target that niche area with your CPA. CPA is quite expensive and yet very lucrative on both ends, the best way to leverage your cost as mentioned earlier is through the planning of your cost per impression, you place a CPM to get answers to your marketing questions and then fine tune it to meet your CPA... now CPM does not take into account whether people who see your ads are interested or not, it simply takes into account the number of times your web ads were exposed or viewed by web visitors, while the CPA takes into account when your ads is actually clicked, Now the twist in the two is that the number of times your web ads are shown to viewers on CPA is determined by your bid on that keyword your using to place advert. So you see the demerit of CPA and how you can run into lose if you don't lay your foundations right, and the next step is the number of clicks you get that actually convert... with both method of advert online, I will strongly suggest that a minimum of 1% conversion is usually the best result you can ever expect from a campaign conversion online, and if you achieve higher, that means greater success. And the average cost price of your product you are selling should always be a 1% of your CPA bid cost, e.g if your selling a product worth 47 USD, never settle to pay for anything higher than 1% or else you will lose a lot when you start the CPA campaign... this are just tips on getting you started on the right path of PPC campaign. Do this right and you will see results, basically this are jobs performed by professionals in the seo consulting firm industry, and it is what I put into play along my other techniques that yield excellent results.

 

8. ARTICLE MARKETING

A lot of people or individual over emphasize the use of article marketing, the rule of thumb for this is to avoid and I mean always avoid the use of duplicated content or spamming the web with the same content that you submit on most article directories, it is not healthy at all for your seo... it really aren’t that a hard to write a 5000 word rich content, especially when you can surf for this information online. So I really don't make sense out of the idea of submitting one article to several search engines in other to get high ranking, well Google have the panda and penguin team at work for such work ethics. When I perform my seo consulting services on my clients work I make sure I have quality content that are relevant and the better your content the better it is for your original web site, and don't over hyper link your anchor text in your article, some article directory and content directory don't allow more than three hyper links while some don't even allow you to place, now this is just a sample of what forums and some article directories accept for a hyperlink, and if you are not lucky you will get to have your hyper link with a no follow link... Except you will look at the advantage of submitting to targeted article directories; this helps when you link to good directories with good traffic, eg squidoo, article base, hubspage, propeller, etc When your contents get ranked on search engines for the same keywords that expands across the web, am telling you with a good webpage optimization score you will start to see your site listed for that keyword (if it has a good KEI). Yea need I need to chip this in that article marketing is quite a fast way to get listed but also such listing are temporary so you still need to work on other factors like link building and others, a continual article writing and submission will also help you to move up the ladder but if you don't cultivate it has a habit of submitting regularly, then you might start to see a serious drop and if you don't compensate with other factors of search engine optimization strategies I doubt if your effort will not turn out to be in vain.

 

9. SOCIAL MEDIA MARKETING

From the term "SOCIAL MEDIA MARKETING" we have both "SOCIAL MARKETING" and "MEDIA MARKETING". This is the two core of social media marketing we will use social media platform like Face book and twitter to engage people/consumer on the brand. A lot of search engines now rely on the word of mouth from social sites like Face book, twitter, delicious, dig, stumble upon, Google plus, YouTube etc. So having your web pages or keywords spread around social media sites is another way to get yourself some authority with the niche area of market, your dominance will help you with your SEO critically. Social media optimization is the art of getting your brand or services a word of mouth, referral sales pitch from one person to the other in the effort to generate some sort of engagement, either with a registered button associated to each social site. While social media marketing is in two ways, using the social and media aspect of it to make sales online, social media marketing is more like a direct selling approach to people, because you bring the product to them, on their screen, to their faces, you tend to socialize, and it is a better way to get to understand your customers feeling about your product, what sentiments or reason abides in them when purchasing your services or products, could it be for trial sake, for other reasons other than the ones you have set? All this are what social media marketing helps you to achieve. Well most seo consulting firms or seo consulting services don't provide this and if they do, it will only be on the level of social media optimization for your websites and help you to create a fan page, period.

 

10. WEB PRESS RELEASE

Similar to the directory listing, but vary in terms of publishing content on the web and they also get to your targeted audience. Web press release is also a good source for search engine visibility and generates traffic to the product webpage. A good web press release is more or less like the power of your article write up, the only difference is that it is a service that is carried out by a company that is well grounded in this area of niche and it is best advice to look into performing a web release for your site, because such companies into press release on the web can give your site the maximum exposure it need to online news and social news and not to forget the heavy weight of links you will generate from their auto posting and viewers to your site that will increase as well. Personally I will always enjoy working with press release, but a good one cost heavily and if you compensate this with your article marketing, then you have a lot of greater chance to improve your ranking and visits to your website automatically within a short period of time.

 

Recommended for you: What is Onpage Optimization in SEO (Search Engine Optimization) and How To Optimize Website. [Link open's in new window].


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Author


Olatunji Adetunji

I am a seo web analyst and have a love for anything online marketing. Have been able to perform researches using the built up internet marketing tool; seo web analyst as a case study and will be using the web marketing tool (platform).

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