2015-09-22 | 1227 Print PDF
Today I will like to talk about an ancient means of marketing...its quite ancient because its the oldest means of online marketing, and since its introduction in the early 90's coming into the 21st century people rarely make use of it due to the vulnerability to spam, hackers and the abuse it gets. This has lead to the decline usage of this local marketing services called Email Marketing.
I am referring to Email Marketing Services, this means of communication online was once the most effective way to promote your goods and services to prospects before it fellout to numerous Spam activities. But today I did like to encourage Local Businesses to utilize email marketing campaign as a medium to target their local customers.
WHY? Email marketing is not stale it still deliver good results, that is if you do it right and do not patronize buying unsolicited email list or worse purchase email list that are not built around your niche. There is no way you can get a good results from someone who is interested in buying a smart phone and you promote to him or her a shoe, get it?.
There are numerous means of building email list that are safe, geniue and orthodox...building emails mostly is for follow-up or re-targeting marketing to your prospects or leads that might have signed up for one service or the other; there is no way you will not get a good response to emails you keep sending to this bunch of fans.
Why would you want to target local email marketing services for your small business or service? The answer is quite simple...you can easily manage and track your target audience behavior towards your email marketing campaign. With the advance means to now read click through and segmentation, you can easily nurture your leads into customers using email marketing services (this type of email marketing services is widely used to fleece or bombard unsolicited emails bought to promote offers that the email owners may or may not be interested in).
There are tons of email marketing platforms out there that offer a vast robust mechanism to promote your emails sales letter and monitor your results, a very good example will be our own email marketing platform which was used to perform a local email marketing services promotion, you can read more on this case study Email Marketing Campaign Success COMMON MISTAKES IGNORED (CASE STUDY).
Apart from the means to generate quality emails (targeted emails) you might want to also know that you can now build emails via Twitter and Facebook via campaigns and adverts.
Building qualified email list is to provide something free that your web visitors will feel compelled enough to drop their email details in exchange, this offer could be freebies, softwares, ebooks, newsletters, vouchers, etc Any method you apply to attain email from web visitors, simply make sure that they option in for your list by verifying the emails they submit. You will not want to be caught with a 50% bounce rate that can render your IP spam and Blocked with heavy penalties.
Now some Local businesses may not fancy the use of local email marketing services but to be frank it is still a more interesting means of building customer relation, this is a fun fact as early customer relation management softwares were built around email marketing and most popular ones are still built around email marketing serivces as their foundation. So hiring a local email marketing services provider is not a big deal, it is a must deal in todays world of mass communication gadgets and high end tech gears.
In the infograph below you will see the top 10 reasons why local business should use email marketing.