2016-04-28 | 1404 Print PDF
Lead generation is a compulsory aspect of any online business, what will you be in business for if not to make some level of sales?. But first we both know the first rule of any online lead generation is targeted web traffic.
Since there are numerous mediums to generate traffic on the web via digital marketing, you might want to consider learning how to better understand how to apply and mix this mediums to trigger sales lead generation.
This is where the term "inbound marketing" come into play, which was first coined by a world renounced internet marketer Seth Godin who introduced the word itself. Now let's take a look at some definitions as to what inbound marketing means, as defined by wikipedia.
inbound marketing is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.
While they define Lead generation as In marketing, to be the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
So now that we have a sound understanding to what inbound marketing means, we can fully see how we can integrate all this mediums of online marketing to generate sales leads funnel for your (b2b) business to business. But with out an ethical sound sales lead generation strategy all your online marketing effort can be in vain, I will like to give kudos to Danny Buckley an Inbound Marketing Consultant at The Center for Sales Strategy for her lovely input with the infographic content below that explains the concise steps that guides you on how to build a sound b2b lead generation strategies.